Founders

Helen Grace is a natural beauty celebrant and cosmetics industry critic, politically independent and unapologetically Catholic. She is a writer and content maker, best known for the Instagram account @notyourmanicpixiedreamcurl. She is a midwesterner-recently-transplanted-to-SoCal, with a penchant for "swinging by" to see people who live a plane, train, and automobile ride away from her. She has two adorable poodles, an adorable husband, and an adorable baby.

Forty Smith is a writer, bookworm, and a homeschooling mother of four. Her unusual upbringing and way of thinking has usually had her on the outside-looking-in for many aspects of girlhood and womanhood, with a desire to understand what is best and healthiest for girls and women, for boys and men, for individuals, for families, for our civilization (because this beautysick, disposable culture ain't it). She's unapologetically Catholic, with a foundational belief in the dignity of every human person. Her ideal political party would make G.K. Chesterton smile with its emphasis on strong families, small businesses and farms, solidarity, and subsidiarity--ideally supporting human thriving in all sectors.